Know More About Palestine



Monday Feb. 22, 2010 8:48 PM (EST+7)
OPINION: Israel's smiling PR drive


Read more: Seth Freedman, Israel, public relations, spin doctors, Hasbara

The Guardian's Seth Freedman takes on Israel's latest attempt to fight negative public opinion with spin doctors and smiles.

Hasbara is seen as a vital weapon in Israel's arsenal, both by government officials and ordinary Israelis. According to a poll, 85% of Israeli citizens want to help promote the country's image abroad, and in itself there is nothing wrong with taking such a patriotic stance. However, as has been seen time and again with Israel's attempts at hasbara, more often than not the campaigns are based more on witch-hunts and whitewashes than honest debate over the most thorny issues surrounding the state...

Read more at the Guardian.com

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