The Guardian's Seth Freedman takes on Israel's latest attempt to fight negative public opinion with spin doctors and smiles.
Hasbara is seen as a vital weapon in Israel's arsenal, both by government officials and ordinary Israelis. According to a poll, 85% of Israeli citizens want to help promote the country's image abroad, and in itself there is nothing wrong with taking such a patriotic stance. However, as has been seen time and again with Israel's attempts at hasbara, more often than not the campaigns are based more on witch-hunts and whitewashes than honest debate over the most thorny issues surrounding the state...
Read more at the Guardian.com