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Introduction


The Jerusalem Media and Communication Centre (JMCC) introduce this collection of Palestinian Public Opinion Polls, conducted between the beginning of 1993 and 1998.

Although JMCC was the first institution to conduct public opinion polls in the West Bank and Gaza Strip, the past three years have enriched our experience in respect to sampling frames, questionnaires, field work, and analysis. Throughout this period, JMCC has adopted the most recent and advanced methods and techniques in survey research, particularly those applied in countries with conditions similar to those of the West Bank and the Gaza Strip. A number of visits and workshops were held for JMCC pollsters in internationally renowned polling centers. A number of international experts have also visited JMCC to examine our experience and to further train our experts and field workers, now numbering 300.

Our past experience has enabled us to follow the developments and dynamics of Palestinian public opinion regarding pertinent political and economic issues, and those related to different political bodies. We have also objectively and scientifically followed the changes of Palestinian public opinion vis-a-vis its political leadership and factions.

Furthermore, we have provided our polling services, including market research studies, to a number of official bodies and public private institutions. Some of the results were published, and others were used for the private use of those bodies.

Our objectivity and accumulated experience, the confidence the people, public officials and the press have expressed in our work further motivates us to continue with this work, encouraged by its role in building a democratic civil society.