This manual is intended as a practical guide for reaching and influencing the media, aimed first at providing Palestinian officials with a concrete set of policy recommendations, but also written to allow laypeople to understand how the media - any media - functions.
Table of Contents
How does the media shape the way the international public
What have we learned from our experience with the media?
Step One: Fund, staff and empower a professional media center
Step Two: Develop specific messages for specific international and local audiences
Step Three: Select media messengers carefully and train them in the proper ways of interacting with the media
Step Four: Nurture and capitalize on existing local resources located in media organizations and companies
Step Five: Coordinate with international advocates for the Palestinian cause by communicating to them specific goals and action plans and making use of their strengths and resources